Some qualities of Flash Mob performers

A Flash Mob consists of a group of dancers who come together (seemingly impromptu) and start performing. What do these people share (in addition to an obvious love for dance)? They have all overcome the fear of public display!  Think about it. You may be a good dancer – but chances are you would not be able to dance on a street full of people. To get to that stage, a certain fear needs to be overcome. This fear is primarily self-induced. In other words, you yourself are the main obstacle standing in your way. Once you get out of your own way, you tend to lose this fear. It helps to know that you are not alone – and others are going to be part of the same event. Still – the first step to being a flash mob performer is the conquest of this fear.

And while a flash mob performance appears to be an impromptu event, in reality, it is quite the contrary. Not only is the event planned well in advance, but sufficient practice and rehearsals constitute part of the plan. The exact venue is always kept secret – and only shared with the media (to ensure coverage) as well as the police (to ensure security). The effect of this secretive mode of planning is that, on the d-day, it appears as a completely impromptu event. Which, in fact, adds to its appeal. The whole effect is that of –

wow – how could something so ad-hoc and unplanned be so eye-catching and well choreographed? These guys must be good!

What does this have to do with business events?

Businesses need to plan their events in a similar fashion. They need to plan diligently (rehearse the flash mob event), they need to create a sense of secrecy around it – and they need to pull off the event with perfection. Moreover, they need to overcome a certain fear – a fear of criticism – public criticism. Nothing ventured, nothing gained. One company that captured all of the above in all its releases is APPLE.  Each release of an apple product almost feels like a flash mob. Prior to a release, it has the same sense of excitement built on secrecy. Post release, it leaves everyone with the same wow factor as a flash mob event. Businesses can learn a few things from flash mobs – would you agree?

Anuj holds professional certifications in Google Cloud, AWS as well as certifications in Docker and App Performance Tools such as New Relic. He specializes in Cloud Security, Data Encryption and Container Technologies.

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Anuj Varma – who has written posts on Anuj Varma, Hands-On Technology Architect, Clean Air Activist.

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